Conversion Rates

Conversion rates show the percentage of sales deals that successfully move from one stage to the next. It's a way to measure how well your sales process is working.

How are Conversion Rates Calculated?

Let's say you have 100 deals in "Meeting" stage. If 20 of them move to "Interested" stage, your conversion rate would be 20%. This means that 20 out of 100 deals (or 20%) successfully moved to the next stage.

What does the Conversion Rate Tell Us?

The conversion rate tells us how effective each stage of the sales process is. A high conversion rate means that many deals are moving forward, while a low conversion rate might indicate a problem in the process.

Example

• 100 deals enter the "Meeting" stage
• 20 deals move to the "Interested" stage (conversion rate: 20%)
• 80 deals do not move forward (they might be disqualified, rejected, or stalled)

What can we Learn from Conversion Rates?

By tracking conversion rates, you can:

• Identify bottlenecks in your sales process
• See which stages need improvement
• Make data-driven decisions to optimize your sales process

How to Use Conversion Rates to Improve Your Sales Process

You can:

• Analyze your conversion rates to identify areas for improvement
• Make changes to your sales process to increase conversion rates
• Track your conversion rates over time to see the impact of your changes